Our History:


Our company was created in 1939, under the name of his founder, Louis Verboven.

Mr. Verboven’s first store was located in Brussels, in the famous Rue des Chartreux.

Rapidly, Mr. Verboven imposed himself and his company as an ideal partner of international brands for Belgium and Luxembourg but also as a thought leader : contributing to the development of the toy associations at Belgian and European levels and leading medical research on the benefits of using toys as a therapeutic treatment for disabled kids and aging persons.

In 1986, Mister Verboven wished to retire and sold the company to the Belgian industrial family-owned group CP Bourg, leader in print finishing equipment.


Year after year, under the leadership of Mr. Verboven and CP Bourg, the company built a strong portfolio of prestigious brands, and became an uncontested premier toy brand partner in Belgium and Luxembourg.

In August 2014, Iqlaa Equity Partners acquired Louis Verboven SA from CP Bourg, to pursue its development and growth.


While celebrating 75 years of existence and success in the high-end toy market, the company is now looking ahead: new partnerships are being discussed with prestigious toy makers and resellers, a new image is being defined building on tradition/history and modernity, internal processes are being revisited to better fulfill our customers and our customers’ customers needs, …


… and more to come!

You wish to contact our company?

Tel +32 10 689 063

Fax +32 10 779 801




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